Plan Ahead or Just Wing it

When writing for your BLOG, do you plan ahead or just wing it?

For me I do both. It depends on what blog I am working on at the moment.

Depending on the topic some content can't be written on the fly and requires a bit of research and testing first.

My favorite blogs are the ones where I can just type stuff as it comes into my head. Everything related to the topic I am writing about, but not planned. Just targeted based on my current thoughts.

Some bloggers do research on keywords and stuff like that. I don't see any reason to take the time to research keywords that pay the most. I would rather just write and accept whatever money I happen to make from that post.

Michael