The Shopping List of Keywords

I got to thinking today about Keywords. It is absolutely amazing how 1 word can make the difference between a sale and just a visitor.

Imagine this.

You own a store in a shopping mall. Every customer that comes into your store is either holding a shopping list or they are there to look because they were told by someone else that you sell good products.

Now of all the prospects that have a list only some of the prospects actually buy and become a customer.

As it turns out all the customers who bought have matching lists. If even 1 word does not match, they didn't buy.

Believe it or not, this is real in the online world. It just happened to me.

As you know I am constantly testing new products to sell. I use Wealthy Affiliate to find products and research keywords to promote those products with PPC. I use the techniques they teach at Wealthy Affiliate.

I added 1 keyword phrase that is much like the others in my keyword list, but only different by one word. Guess what happened. Prospects started turning into customers.

Or should I say prospects were able to find my store because what I was selling matched what they have on their shopping list. Now to go in a weed out all the keywords that don't convert, then I will head back to Wealthy Affiliate to look for more products to promote.

What an awesome feeling that was to discover the power of ONE WORD in the right keyword phrase order!

Michael