One Penny Project - Make Money Research, Testing and Reporting

Thursday, March 20, 2008

Know Your Advertising ROI

Do you track your advertising spend vs. income?

If not you could be throwing money away.

I track a good bit of advertising online, including the competition. It is important to know what advertising is bringing in a profit and what advertising is throwing money away.

Some bloggers may advertise to build their brand, but I have a small budget so I need to see a profit.

There are multiple ways to track advertising, traffic and income source. Many of the networks allow tracking ids and this makes life even easier.

Michael

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