The Importance of SEO for Bloggers

I was reading on a forum today about the importance of SEO. I strongly believe that writing compelling copy (stories) and knowing how to optimize your site/blog are the 2 most important skills to have.

You could argue that SEO would be skill #1 and copywriting would be skill #2. But I think you can't have one without the other.

For example, if you write good copy, but have very few visitors then you won't get conversions. On the other hand if you get plenty of traffic, but don't write good copy your visitors won't take the action you desire.

I continually make changes to my sites and blogs to test how those changes affect my rankings. Not all changes work the same depending on the keyword phrase, but most of the well known principals apply.

I have many plans for 2008 and a goal that I hope to achieve. Thanks for visiting and don't forget to join my email list so you can get the special report that I put out every Saturday.

Michael